How we market and advertise your property in Marbella
After the initial phase of setting up our new brand strategy, we have now reached the point where we begin to consolidate all those new initiatives taken and to embark on broadening our reach in the international market place.
Our website mpdunne.com
We have given our website a real facelift – Marbella style!! It is now crisp and clean, modern and elegant, and has been duly stretched (!!) with much more content to boost our ratings on the search engines (which takes time, but we have seen some amazing improvements lately). We have added new property sections to make particular property searches easier (for example, Contemporary Homes) and we have added posts and articles to our blog about a variety of topics, including a Quick Guide to Exclusive Properties and Urbanizations on the Golden Mile, information on local white mountain villages as seen in Benahavis, a white mountain village near Marbella, and copies of our newsletter shots sent out regularly to buyers, owners, collaborators, friends; new legislation and tax updates; an update of the additional services we offer; to mention just a few. All this fresh new content and a total revamp of our original texts, together with new visuals through picture slideshows, lifestyle and property videos, new formatting, layout and design, etc. would mean little without the technical improvements made behind the scenes. All this comes together to provide a solid, technically sophisticated website currently in four languages, with German coming in the autumn.
And all this new content, plus the new properties we take onto our books and those we promote in our newsletters, as well as local news (for example, this summer´s Starlite Festival) and general Marbella bizz and buzz is being feed to the Social Networks: Facebook, Twitter, LinkedIn, Google+, so why don´t you follow, tweet, connect, add or share us? (But if you only want to like us, that´s okay as well!!!)
National and international property portals
We are now uploading to nearly a dozen carefully selected Spanish and international property portals, with automatic feeds having been set up to ensure that all the properties are updated daily and information available to searchers is current and reliable. We are looking at French and German portals in order to have our presence boosted in these two countries after the summer.
Effective and glamorous magazine advertising
Our advertising campaign in the Essential Marbella Magazine, which entails a double-page spread each month, showcasing 8 selected properties in each edition, is enhancing our brand name as well as generating direct enquiry telephone calls from readers. We are pleased with the results and will continue to advertise in this specialized magazine during the coming months.
Our professional team
And last but not least, the professionals at MP Dunne Properties. Our team is now complete and consolidated, with that special mix of enthusiasm, caring and collaboration which means that everybody is pulling in the same direction, adding their own unique set of knowledge and skills to those of other team members, in order to provide a comprehensive and professional service to you, our seller clients, while we are looking for just the right buyer for your home!