Since 2021, MPDunne has sold 31 apartments in the La Morera development on Los Monteros Beach, just east of Marbella town. This prime beachfront development features luxurious amenities and incredible views, presenting an excellent investment opportunity. Centrally located and connected, property values are expected to continue increasing alongside plans to further develop local infrastructure and amenities in the area.
Our exceptional sales and marketing team sold all 31 available units of the luxury beachside development of La Morera in East Marbella, offering our clients an incredible investment opportunity that is projected to continue growing.
In the competitive realm of Marbella’s luxury real estate market, MPDunne & Hamptons International demonstrated their professionalism through the skilful handling of the sale of all exclusive apartments in the beautiful La Morera beachfront development. This blog highlights the strategic approach and expert execution that underscores MPDunne’s status as a leading real estate agency in Marbella and its surrounding areas.
The La Morera Beachfront: A Prime Opportunity
La Morera, located on Los Monteros beach in east Marbella, is a lavish development featuring 45 super-luxurious apartments and duplexes across nine blocks facing the sparkling Mediterranean Sea. Standing out for its prime beachfront location, extensive amenities and beautiful sub-tropical gardens by renowned designer Melvin Villaroël, La Morera provides excellent community facilities, including indoor and outdoor swimming pools, a gym, a sauna, 24-hour security, CCTV, and underground parking.
MPDunne Strategic Marketing and Sales Approach
In 2020, MPDunne was appointed as the exclusive sales agent for 31 units in La Morera, acquired by a British property fund from the bank after the original developers declared bankruptcy. At the time, the urbanisation had licence and permit issues from the chaos of the early 2000s, when over 30,000 properties were affected by a corruption scandal in the local town hall. Through collaboration with a top legal team and the current Marbella Town Hall’s goodwill, these challenges were fully resolved, transforming La Morera into a desirable investment proposition.
MPDunne’s methodical and client-focused marketing strategy was instrumental in successfully selling all 31 units. Initially priced between €1.5 and €2.5 million, these apartments saw remarkable appreciation post-refurbishment, with some resales now available for up to €5.3 million. Despite the challenges, MPDunne were confident in the development’s potential, with its unique location being key to its success, highlighting an excellent investment opportunity for our clients.
Spotlight on a Premium Penthouse in La Morera
One of La Morera’s best properties is a key-ready duplex penthouse that offers the ultimate luxury beachfront living in Marbella. This entirely renovated residence features spacious terraces, four bedrooms, and five bathrooms with spectacular sea views. Equipped with a state-of-the-art Siematic kitchen with Gaggenau appliances, bespoke wardrobes, a Bang & Olufsen sound system, and an electric fireplace, this penthouse offers all the modern amenities for a comfortable home.
The penthouse’s expansive terraces offer extreme privacy and unique views of the Mediterranean and Gibraltar beyond. Featuring an outdoor kitchen and bar, al fresco dining areas, sun lounging spaces, and elegant Kettal pieces, the penthouse provides extensive outdoor living spaces, a hallmark of Villaroël’s designs. The spacious main suite offers roof access with a private jacuzzi and sauna. Like all apartments in this gorgeous development, these outdoor areas are perfect for enjoying Marbella’s renowned climate, further enhancing the property’s allure.
Buying Properties in La Morera
The success at La Morera highlights MPDunne’s expertise in the luxury real estate market. By combining in-depth market knowledge, progressive strategic marketing, and a commitment to client satisfaction, MPDunne has established itself as a trusted partner for buyers and sellers of high-end properties in Marbella and Benahavís.
For those interested in exploring exclusive properties in Marbella, MPDunne & Hamptons International offers unparalleled expertise and a portfolio of some of the area’s most sought-after residences. Whether you want to buy or sell luxury real estate, our team is dedicated to providing exceptional service and achieving outstanding results.
Mary Dunne is an experienced Real Estate Broker in Marbella with over two decades of expertise in the luxury property sector. She offers profound insights into Marbella’s luxury market, backed by her extensive experience with property transactions’ financial and legal facets. Her deep market knowledge positions her as a trusted expert, providing tailored experiences for high-end clients and showcasing Marbella’s lifestyle.
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