Marbella’s property market is experiencing a surge in luxury branded residences: high-end homes developed in partnership with famous fashion, design, or automotive brands. As the trend continues, discover the history, offerings & investment future of globally branded homes in the Marbella and Costa del Sol area.
Once found mainly in global hubs like Dubai, Miami, or London, more and more luxury branded projects are taking root on the Costa del Sol, adding new cachet to Marbella’s Golden Mile and setting the stage for Marbella to continue leading Europe’s luxury real estate market.
Marbella has long been recognised as one of Europe’s most desirable luxury destinations. Known for its Golden Mile mansions, luxurious estates, Michelin-starred dining, world-class golf, and year-round sunshine, it attracts international buyers seeking an exclusive lifestyle with Mediterranean charm.
In recent years, Marbella has entered a new era of prestige with the arrival of global branded residences. These are ultra-luxury homes developed in partnership with world-famous fashion, design, and automotive brands, such as Dolce & Gabbana, Fendi Casa, Karl Lagerfeld, Versace, Bentley Home, and Lamborghini.
Branded residences are more than exclusive properties; they are lifestyle statements. They merge architecture, interior design, and hotel-style services into a complete upscale living experience. For investors and high-net-worth individuals, they offer exclusivity, long-term value, and global recognition.
This comprehensive guide to luxury branded residences in Marbella explores what they are, their evolution and why they are booming, the key projects available, and how to decide whether they are the right investment for you.
Branded residences are exclusive luxury residential properties created in collaboration with established global brands. Historically pioneered by the Sherry-Netherland in New York in 1927 and brought into the modern era by the Four Seasons Boston in 1985, they combine world-class design with the integrated services of five-star resorts.
Unlike standard developments, global branded residences benefit from prestige real estate branding, giving owners instant status, exclusive brand experience, lifestyle appeal, and lasting brand loyalty. As architect Bernardo Fort-Brescia explains, “For people who are fashion lovers, car lovers, and for those who want high levels of service, the famous brand has an implication of longevity and even permanence – it delivers status and a certain way of life.”
Defining features of branded residences include:
We are talking the whole package of exceptional details for extreme comfort and style. Think world-class designer furniture by Gallotti & Radice, Giorgetti, Minotti, Dolce & Gabbana; think 24-hour secure gated communities with a resort concept: luxury spa facilities, indoor sports centres with specialised spaces for performance sports (far beyond the standard community gym), 24-hour concierge, high-end restaurants and exclusive services. For the ultimate lock-up-and-leave lifestyle, many concierge services can even stock the fridge and decorate with fresh flowers before you arrive.
Branded residences come in two distinctive forms, offering a different gateway into ultra-luxury living.
Within both types, there’s also a distinction between “Design by” and “Furnished by”.
Whether architecture or ambience, both formats deliver an unmistakable aura of craftsmanship, status, and elevated style.
The rise of branded residences in Marbella is part of a broader global phenomenon – one that began in marquee destinations such as Dubai and Miami and is now spreading to Europe’s resort markets. Over the past decade, developers in cities known for luxury real estate have partnered with fashion houses, luxury car names, and hotel brands to create highly differentiated residential projects that attract a cosmopolitan clientele.
Exclusive developments such as Bulgari Lighthouse in Dubai, Cipriani Residences Miami, and the Aston Martin Residences Miami exemplify how luxury-renowned brands are redefining the high-end real estate space, and how affluent buyers will pay a premium for exclusive properties that offer an entire branded experience, from name-brand interiors and architecture to bespoke services on par with five-star hotel operators.
Recently crowned “the world’s branded residences capital” by Savills, Dubai has become a hotspot for branded developments. Dozens of branded projects in Dubai (from Armani and Bulgari to Porsche Design and Cavalli) have demonstrated how attaching a prestigious name can supercharge a property’s appeal and pricing. The trend includes extraordinary projects: the 65-floor Mercedes-Benz Places in Downtown Dubai, Lamborghini-branded villas Woodland Residences that sold out within a week, and Bugatti Residences, which merge curving architecture with supercar-inspired design.
Similarly, Miami has embraced branded high-rises with branded developments such as Fendi Château, Residences by Armani Casa and Bentley Residences, leveraging its glamour and oceanfront lifestyle experience to attract global wealth and VIP clients. The Miami Standard Residences were 50% reserved within two weeks of launch, highlighting the demand for properties branded with lifestyle “vibes.” Even London, traditionally more conservative in branding, now hosts various branded residences often linked to luxury hotel groups or designers.
The luxury branded residences market has almost tripled in the decade to 2025, and non-hotel-branded residences such as fashion, jewellery, automobiles, and restaurants are expected to increase by another 40% in the next seven years. Given all these trends, it’s no surprise that Marbella has joined this elite club.
For decades, Marbella has attracted royalty, celebrities, and business leaders, earning it the name of a jet-set playground for affluent international buyers. Its privileged climate, golden beaches, golf courses, rich cultural fabric and vibrant social scene offer a quality of life unmatched in Europe.
In recent years, the Marbella luxury real estate market has continued to attract an increasing number of high-net-worth individuals (HNWIs) seeking five-star hotel standards in private homes, VIP client service, and the lock-up-and-leave lifestyle, which is exactly what global branded residences are designed to deliver.
One emblematic example is EPIC Marbella, an exclusive development furnished by Fendi Casa. Since launching, property values there have roughly doubled in two years, reaching about €20,000 per square metre, a new high for local real estate. The project attracted high-profile buyers, like Norwegian football star Erling Haaland, proving a market for ultra-prime, designer-branded homes in Marbella.
The trend has continued with recent launches – for example, Dolce & Gabbana’s Marbella residences saw units priced from around €5.5 million, with one penthouse reportedly sold for an eye-watering € 20 million off-plan. Meanwhile, top-tier resale values on Marbella’s Golden Mile have hit €30,000/m², rivalling prices in London or New York.
Clearly, wealthy buyers are willing to pay a premium for branded luxury, viewing these exclusive properties as both status symbols and solid investment potential. Branded residences are like “limited-edition collectable real estate”, akin to rare designer handbags.
So why has Marbella become the new destination for branded residences? Five key reasons:
In addition, branded residences can achieve up to 30% higher sales prices than standard luxury properties, bringing a timeless demand for their style and prestige. This represents both capital growth and a secure, globally recognised asset for investors.
High-Net-Worth Individuals (HNWIs) seeking exclusivity view global branded villas and apartments as investments, status symbols and safe havens. For this group, exclusivity, privacy, and association with iconic brands are as important as the physical property itself.
In particular, international investors, including buyers from the Middle East, the United States, and Europe, are drawn to Marbella’s branded developments. Many are diversifying their global portfolios, seeking a secure investment opportunity and a lifestyle destination on the Mediterranean.
For international professionals, entrepreneurs, and early retirees, luxury branded residences in Marbella offer the perfect second-home solution. Fully managed premium services, security, and resort-style amenities provide peace of mind and an effortless ownership of a lock-and-leave lifestyle experience, making them the finest homes for those who travel frequently.
Launched mid-2025, AÍDA Furnished by Bentley Home is an ultra-boutique collection of just eight duplex residences on Marbella’s Golden Mile, sold fully furnished by Bentley Home.
Located 50 metres from the Puente Romano Beach Resort, steps from the Forum restaurants and Marbella Club Hotel, these limited-edition homes balance modern elegance with the craftsmanship and prestige of one of the world’s most iconic luxury brands.
With upper levels offering stunning sea views and all residences enjoying a private garage and swimming pool, these are villa-style homes at competitive apartment prices. As of September 2025, only four units remain available, highlighting the unique opportunity they offer.
Price range: From €3.45M to €4.15M
Highlights: Bespoke Bentley Home interiors, epitome of luxury living, private pools and garages, private roof terrace or garden, sea views, 24-hour gated security, underfloor heating, home automation, and stroll to Marbella’s top dining, wellness, and beach clubs, next to Puente Romano.
Why buy: Combines design exclusivity with one of Marbella’s most prestigious addresses. An exclusive opportunity to own a furnished key-ready branded residence in the heart of Marbella’s Golden Mile, offering turnkey luxury, security and walkability at a competitive price range.
When: Completion is expected in 2026.
Perhaps the most anticipated branded project in Spain, Design Hills Marbella branded residences is a collaboration with Dolce & Gabbana Casa. This landmark development features 92 residences, each infused with the brand’s bold and glamorous Italian design in a premium Golden Mile location that creates a new luxury lifestyle node.
The development will feature every luxury resort amenity and sporting facility you can imagine, as well as an unprecedented level of security in Marbella. Apart from all the standard luxury amenities, there will be a pool club with a gelato truck, an adults-only infinity pool, a basketball court, boxing rings, an indoor soccer field, private residents’ community facilities, a concierge, a hostess, a kids club, hairdressers, spa facilities, and gourmet organic restaurants and cafés – to name a few.
Price range: From €5M (penthouses €20M+)
Highlights: Designer interiors, expansive terraces, signature design, panoramic sea views, ultra-high 24-hour security, concierge services, an incomparable range of luxury resort-style amenities creating a new luxury social hub, and a five-star hotel and world-class shopping boulevard.
Why buy: Rare opportunity to own a Dolce & Gabbana branded residence in one of Europe’s most fashionable destinations, unbeatable diversity of amenities in a new luxury cultural hub, 20 minutes walk from the beach on the Golden Mile.
When: Completion expected in 2026.
Launched in September 2020, with the last phase completed in mid-2024, EPIC Marbella branded residences holds the distinction of being Europe’s first Fendi Casa-branded residences. Located next to Design Hills on Marbella’s Golden Mile, this emblematic project combines sleek contemporary architecture with interiors designed by Fendi Casa and incredible sea views.
Properties in EPIC Marbella by Fendi have seen substantial capital gains since completion, with homes now worth roughly double the original price, reaching up to €20,000 per square metre. While the development is no longer available from the developer, resale properties are sometimes available.
Price range: €3.5M – €20M+
Highlights: Panoramic sea views, open-plan design, luxury resort-style facilities, 24-hour security, exceptional Fendi furnishings.
Why buy: First in Europe, commanding top-tier prestige and resale value, a 20-minute walk from the beach.
When: Completed in 2024.
A boutique collection of five futuristic, eco-conscious villas on a 9,000 m2 plot, the Karl Lagerfeld Villas embody the late designer’s passion for innovation, nature and sustainability. Announced in 2021 as the designer’s first residential statement, just after his passing, each villa will be a unique architectural statement that blurs the lines between luxury interiors and natural surroundings, with its own private lagoon linked to a swimming pool. Custom steel furniture combined with dark wood and terraza marble pays homage to Lagerfeld’s style.
Price range: From €15M+
Highlights: Cutting-edge design, green energy solutions, panoramic sea and mountain views, ultra-private plots with a private lagoon and a focus on sustainability, walking from the beach to Puerto Banus.
Why buy: Limited edition, the late designer’s only residential project, making each villa a collector’s item in its own right.
When: Due to be completed late 2025.
Announced in June 2025, Ocho de Oro Versace villas are an extraordinary collection of eight signature villas in the private hills of Nueva Andalucía, Marbella. Here, Versace Home brings its interior design legacy to life, defined by Mediterranean elegance and the brand’s signature glamorous aesthetic – bringing Italian flair to this coveted address, five minutes from Puerto Banus.
Price range: On request.
Highlights: Unique statement interiors, prime golf location, stunning surrounding landscape, cascading infinity pools, panoramic terraces, spacious plots, ultra-high security and unmatched luxury.
Why buy: Versace is one of the world’s most iconic design names, making these villas instantly recognisable, with world-class interior design, in a premium Marbella location in Golf Valley.
When: Construction will begin end 2025.
Located on over 3 hectares of Estepona’s rising beachfront at Playa del Ángel, this recently announced beachside ultra-luxury resort-style complex features six premium frontline beach villas and 42 stylish apartments, all designed to maximise frontal sea views and stunning natural surroundings. A joint venture between Sierra Blanca Estates and world-tennis champion Rafael Nadal, the luxury residences will surround a beautiful central plaza offering five-star community facilities including swimming pools, sun lounges, gym, spa, padel courts and children’s play area, all blending exclusive beachfront living with neighbourhood life, maintaining the commitment to clean living and natural beauty throughout the design.
Price range: On request.
Highlights: Extremely luxurious beachfront living, natural finishes and stylish design, access to Senda Litoral beachside walk, uninterrupted Mediterranean beach views, exclusive private five-star facilities.
Why buy: First branded residences of the Spanish icon tennis player, and in partnership with experienced luxury developers, the development brings all Sierra Blanca Estate’s local knowledge of luxury finishes and Rafael’s philosophy to the design. The only beachfront branded residences on the market, in a booming part of the Costa del Sol: these iconic homes will be the first of their kind on the coast.
When: To be advised.
Set in the hills of Benahavís, Tierra Viva Lamborghini villas is a development of 53 villas designed in partnership with Lamborghini and Dar Global, representing their first project in Spain.
Offering three villa designs with four to six bedrooms in a secure gated community, each villa showcases futuristic architecture, panoramic sea and mountain views, and ultra-luxury amenities, including a swimming pool, spa, cinema room, car elevator, and internal lift servicing all levels.
Price range: From €8M – €10M
Highlights: Lamborghini-inspired design, elevated location, 24/7 security, incredible sea and golf views, fusion of luxury extras including private steam rooms, saunas, cinema room, car elevators, state-of-the-art CCTV system.
Why buy: A bold statement property for buyers seeking innovation, sophistication and prestige with ultra-luxury villas, views and state-of-the-art features.
When: Completion is expected mid-2026.
Set within the private hillside estate of Palo Alto just above Marbella, The Gallery Villas by Minotti redefine contemporary living in this picturesque location on the Costa del Sol. Based around the concept of ‘the art of living’, this exclusive collection of 33 designer villas is crafted in collaboration with the world-renowned Italian brand Minotti, blending architectural artistry and stunning Mediterranean sea views with a curated lifestyle concept.
Price: €4.5 M – 5.5 M
Highlights: Interiors and furnishings by Minotti, panoramic views of the Mediterranean sea and valley landscapes, 24-hour secure gated community, five-star services and resort amenities, modern wellness focus, spa and community facilities, and elegant open-plan layouts with private pool.
Why buy: An immersive, glamorous lifestyle experience where design, comfort, views and community converge – surrounded by nature, minutes to Marbella’s world-class amenities.
When: Completion scheduled for 2026.
Marea by Missoni Finca Cortesin is a limited collection of 65 residences where high design meets the Mediterranean lifestyle. This branded development blends Missoni’s iconic style with modern architecture, located 5 minutes up the hill from Casares beach, overlooking the Mediterranean Sea and Finca Cortesin golf course.
Offering two to four-bedroom apartments, Marea by Missoni combines luxury, tranquillity, and panoramic sea views. The resort-style community offers an infinity pool, a gym, a tennis court, landscaped gardens, and a children’s pool.
Price Range: €1.43 M – €3.74 M
Highlights: Branded interiors and finishes by Missoni, gated resort community with 24-hour security, stunning sea and golf views, exclusive leisure amenities, 5 minutes from the beach.
Why buy: Combining branded design, security, and luxury amenities – an ideal choice for buyers seeking a refined retreat with quick access to vibrant Costa del Sol hotspots.
When: Completion is scheduled for 2029.
This resort-style residential community by Hyatt’s Destination brand, Azurean Marbella, is a new branded development of apartments and penthouses located in the hills of Benahavís. These dream homes blend clean architectural lines, warm natural materials, and modern comfort, offering panoramic views of the Mediterranean Sea and surrounding mountains.
Residents benefit from five-star resort amenities: a wellness spa, heated indoor and outdoor pools, fitness centre, gourmet restaurants and café, private lounge, cocktail bar, and even an on-site art gallery. Concierge services, 24-hour gated security, and family-friendly spaces (including children’s zones) ensure a seamless lifestyle experience year-round.
Just minutes from Marbella’s pristine beaches, Puerto Banús, and the Old Town, Azurean Marbella offers peaceful luxury with flexible ownership and short-term rental opportunities under Hyatt’s global hospitality umbrella.
Price range: From €732,000 to €1,770,000
Highlights: Resort-style five-star amenities, heated indoor/outdoor pools, wellness spa, children’s play areas, rooftop terraces, private gardens, concierge services, sea and mountain views, flexible rental management, and a prime Benahavís location just above Marbella.
Why buy: Backed by a trusted global hospitality brand, Azurean Marbella offers five-star design and service at a competitive price point, making it one of the most attractive entry-level branded residences on the Costa del Sol.
When: Now selling off-plan with expected delivery from 2026.
Apart from the branded residences above, there are a few other upcoming projects not yet available to the market. In Elviria in Marbella East, a beachfront luxury hotel macroresort is being planned for 2027. Originally intended to be part of the W Hotel brand, the project will include 180 branded residences plus 150 hotel rooms on 16 hectares of beachside land. Just west in the Los Monteros area, an impressive Four Seasons resort has also been years in the making.
Finally, in La Real de La Quinta in the hills of Benahavís, a Banyan Tree five-star resort is planned to be launched in 2028, in this incredible gated community featuring an artificial lake, private beach, and lakeside commercial centre that will completely revitalise the area. These projected macroresort projects combining hotel and branded residences in an all-service concept are expected to mark a before and after in the standard of luxury real estate in the Marbella area. On the Golden Mile, the boutique Elie Saab Villas Marbella on the Golden Mile offer five contemporary villas on expansive private plots, embodying haute couture design translated into architecture with infinity pools and panoramic views.
Taken together, these initiatives are expected to redefine the scope of luxury real estate in Marbella and the Costa del Sol area, combining renowned fashion, automotive, and hospitality brands—all aimed at capturing the top tier of the market.
The Marbella-branded residence market is still in its early stages, but has already set records. Most branded residential offerings range roughly from about €3.5 – 4 million at entry-level to €30 million+ for top penthouses or villas. Super-prime units have approached €30,000 per square metre at the upper end – a level previously seen only in resale in the finest luxury hotspots like Puente Romano.
With just a few hundred units across all current projects, supply remains very limited, with strong international demand drawn to Marbella’s lifestyle. Some of Marbella’s more anticipated branded residential projects were 30% reserved before even officially going on the market. This imbalance fuels competition for the residences and encourages developers to pursue additional branded ventures.
These price points and statistics represent all-time highs for new homes in Marbella, signalling how branded offerings command a premium for design, exclusive services, and rarity. Attracting a 10 – 30% price premium over non-branded luxury homes, limited supply and increasing international demand, Marbella is positioned to become one of Europe’s strongest branded residence markets.
Investing in branded residences in Marbella has become one of the most desirable choices for global high-net-worth buyers. These dream homes combine world-famous names with cutting-edge architecture, five-star services, and prime locations. Beyond the glamorous lifestyle appeal, branded villas and apartments deliver outstanding ROI and long-term value compared to traditional properties, including:
Of course, there are also a few challenges and watchpoints to consider. Developers must ensure that the reality of each project lives up to the brand promise – aligning construction timelines, quality control, and ongoing service levels with the expectations set by a Ferrari or Versace logo can be demanding.
Globally, demand for branded residences remains resilient, driven by growth in UHNW wealth, cross-border mobility, and the desire for secondary homes that blend luxury, community, and convenience. While the sector faces challenges of ensuring brand standards, long-term operational excellence, and safeguarding brand equity, it offers an unparalleled lifestyle and a premium investment opportunity when executed well. Going forward, the region’s pipeline is diverse, from hotel-serviced beach resorts to designer villa collections, all aimed at the very top tier of the market.
The momentum behind branded residences in Marbella shows no signs of slowing. The Costa del Sol currently represents around 60% of Spain’s stock of branded residences. With 186 branded residential projects underway worldwide, a 55% increase is expected by 2026, equivalent to 12% annual growth. Global studies have suggested Spain will lead the way for luxury-branded residential developments, with 1,200 projected by 2027. With limited prime land available, each new project raising the bar for luxury real estate on the coast.
Even more luxury partnerships are expected as Marbella cements its reputation as a Mediterranean hotspot. Backed with municipal support from Marbella’s mayor and tourism officials, the region is positioning itself as a premier hub for luxury-branded real estate in Spain. This infusion of global prestige could further elevate pricing benchmarks and attract a new wave of international property investors seeking trophy assets, secure investments, and hassle-free vacation homes. Buyers are not just acquiring bricks and mortar, but investing in the brand promise of a curated lifestyle, where service, wellness, and exclusivity define every aspect of ownership.
With Marbella’s reputation as a safe, sunny vacation destination, the combination of brand prestige, prime location, and five-star amenities positions Marbella to remain at the forefront of Europe’s luxury real estate trends. In short, the luxury-branded residential segment is set to become a significant and permanent fixture of the Marbella property landscape, elevating the region’s profile to new heights.
As supply remains limited and international demand continues to grow, Marbella’s luxury branded residences are poised to deliver both prestige and long-term value. For those considering an investment, the question is less if this sector will grow, and more which project will best suit your lifestyle and goals.
With decades of experience advising international buyers, our expert team combines market expertise with absolute discretion and a curated portfolio of luxury properties. Whether you are considering a Dolce & Gabbana penthouse, a Fendi Casa apartment, or a Lamborghini villa, our Private Office by Hamptons specialists provide tailored advice and access to Marbella’s most exclusive homes.
MPDunne specialise in Marbella’s luxury property market, with particular expertise in global branded residences, Golden Mile villas, and discreet off-market listings. We offer access to the most exclusive opportunities, many of which are not publicly advertised. Contact MPDunne Marbella agents today to arrange a private consultation and discover Marbella’s branded residences.
Melinda Rendina Content Writer & Marketing Creator
Melinda is an experienced writer specialising in real estate, urban planning, lifestyle, architecture and design. A seasoned Marbella resident, she holds an Undergraduate Degree in Social Science with Honours in Politics, and a Masters degree in Urban Planning.
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